Why Marketplace Sellers Should Promote Their Products!

A lot of sellers think that if they list their products on a high-traffic marketplace that the sales will just roll in. But it doesn’t work like that. You will need to promote your products to get the maximum amount of sales.

You absolutely should list your products on marketplaces that have a lot of visitor traffic and a good reach but you need to be prepared to use some different promotional tactics to make the most sales. A high-traffic marketplace is going to have a lot of products available, and if nobody sees your products then you are not going to make any sales.

Even if your product is in high demand it doesn’t mean that you can just list it on a marketplace and then sit back and relax. You may make a few sales just by pure chance but it is very unlikely that you will make a lot of sales.

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Online Courses and Video Training

There are endless opportunities when it comes to online courses and training products. These are always in high demand and if you choose a popular subject then you have the potential to generate a lot of sales.

There are several marketplaces that you can use for online courses. One of the most popular is Udemy.com. Udemy does have a lot of traffic and it actively promotes the courses that it has on the platform. But the competition is immense and you need to stand out to get a lot of sales.

Every day there are hundreds if not thousands of new online courses uploaded to marketplaces like Udemy. But only the most popular ones feature on the home page and at the top of the various category pages.

With Udemy there are different categories for online courses which are:

  • Business
  • Design
  • Photography
  • Development
  • Marketing
  • IT & Software
  • Personal Development

Each main category has subcategories. For example within the “Marketing” category there are the following sub-categories:

  • Digital Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Branding
  • Marketing Fundamentals
  • Analytics & Automation

The point of telling you this is that it is very easy for your online course to sit buried in a subcategory somewhere and nobody will see it. You have to get visitors to your courses to make sales.

Udemy has an algorithm that rewards online courses that have the most sales. So you need to get the ball rolling with those initial sales to improve the visibility of your online courses.

There are many ways that you can promote an online course in whatever marketplace you use. Here are some of the best methods:

  • Get your friends/family to purchase the course and give you a good review
  • Create promotional videos for your course and add them to YouTube
  • Promote your online course on your website or blog
  • Notify your email list of your online course
  • Use your social media channels to promote your course
  • Make your listing SEO friendly

Get initial sales and reviews

You need to start making sales and getting reviews for your online course as soon as you can. So as soon as you upload your online course connect with your friends and family and ask them to purchase the course and leave you a review.

With a lot of marketplaces, you can price your online courses for free initially to drive views and reviews. If this is not possible then price your course at the lowest possible rate (maybe $1) and find a way to compensate your friends and family for any out of pocket expenses.

The reason that this works so well is that your friends and family are more likely to be willing to help you to get that much needed initial traction. They will be willing to take the time out to watch your course and leave you a good review afterward.

Use YouTube

When you are promoting a video-based online course it makes perfect sense to create promotional videos around it and then upload these to your YouTube channel. YouTube is immense and you will get traffic to your promotional videos. Offer some value in the videos so that you increase the chances of getting more likes and subscribers.

Sellers underestimate the power of YouTube. It is the second-largest website on the planet and gets billions of views every month. You can optimize your videos on YouTube to give them the best chance of ranking high in the search results there. Add a link to your course in the description and tell people to check it out.

Promote on your website

Do not miss the opportunity of promoting your new online course on your website or blog. If your site is well established then you are likely to have a lot of followers who will be interested to learn about the details of your course.

Promote to your email list

If you have an email list of people that are interested in your niche then send out a broadcast email about your online course. Give them a special discount link if you can. Send a few emails in the first few days so that you maximize your chances of most people learning about your online course.

Use Social Media

Do you have existing social media channels such as Facebook, Twitter, Instagram, LinkedIn, etc? If so then tell your followers about your online course using these channels. Be sure to provide some value and don’t just spam your course link. Join related groups and tell them about your course as well.

Optimize for SEO

It is quite common for online courses to rank on Google and the other search engines if the listings are properly SEO optimized. This is unlikely to happen overnight but over time it could bring you in a lot of free traffic. So optimize your online course listing for SEO.

Digital Products

There are all kinds of digital products that you can sell on different marketplaces. Here are some common examples:

  • Ebooks
  • Software
  • Audio programs
  • Videos
  • WordPress themes and plugins

Marketplaces for digital products differ in the way that they work. The biggest digital product marketplace is Clickbank.com and the way that it works is that sellers use their websites for their products and they use the Clickbank Marketplace to attract affiliates so that they can get more exposure and make more sales.

Clickbank and other digital marketplaces such as WarriorPlus.com and JVZoo.com do not get a lot of general visitor traffic because they all work similarly.  So your aim is to attract as many affiliates as you can to your offer.

You will attract affiliates on these networks with the following:

  • The number of sales the product makes
  • The conversion rate
  • The commission level

Some affiliates will promote a new product that does not have a lot of sales if they think that the product is of good quality and that there is a demand for it. But you will attract a lot more affiliates if you already have some sales and your product has good metrics.

Clickbank uses a gravity system which is the number of affiliates that have made sales of the product over a period of time. You need to get your gravity number as high as you can. With other digital marketplaces, affiliates can see the number of sales made as well as the conversion rate and refund rate.

If you sell software then you can use Clickbank or WarriorPlus and JVZoo for making money online related software. There are other software marketplaces too and one of the most established and well known is CodeCanyon.

CodeCanyon does get a lot of general traffic and it is a very popular site for people that are looking for a specific software solution. Some of the categories on CodeCanyon include:

  • PHP Scripts
  • WordPress
  • eCommerce
  • JavaScript
  • CSS
  • Mobile
  • HTML5

CodeCanyon provides visitors with the option to look at the best selling software or the newest additions in each category. Again it makes sense to make some sales of your software if you want to get more customers from a marketplace like CodeCanyon.

For audio programs and video training, it is best to use Clickbank and work on attracting affiliates to your offers. With WordPress themes, you could use CodeCanyon or a marketplace like Theme Forest which specializes in themes. WordPress plugins sell well on CodeCanyon and WarriorPlus and JVZoo if they are making money online related.

Here are some of the best ways for you to promote your digital products:

  • Product launches
  • JV partnerships
  • Social media
  • Email marketing
  • YouTube
  • Attracting affiliates

Product Launches and JV Partnerships

A well planned and executed product launch can create many sales of your digital products. You need to create excitement about your launch and talk to as many influencers in your niche that you can. You want to get them on board as affiliates so that they will notify their followers about your upcoming launch.

You can list your digital product launch on MunchEye.com if it is in the make money online niche. A lot of “launch jackers” go here every day to find good products to tell the people on their email lists about. Some of the top promoters will create video reviews for YouTube that will help your promotion.

When you are approaching potential joint venture (JV) partners you need to tell them what is in it for them. Some of these people receive several requests a day from digital product creators. So you need to make your offer stand out and offer them a commission deal and other incentives such as cash prizes to get them to agree to partner with you.

Social Media Marketing

Be sure to use all of your social channels and let your followers know that you are launching a new digital product. You can spend money on ads with Facebook or Instagram for example to widen the reach of your promotion.

Email Marketing

If you have an email list then you must use this to notify your subscribers that you are launching a new digital product. Send emails to create a buzz for just before the launch, and then send emails while your launch is going on.

YouTube

Create videos about your upcoming digital product launch. Explain in these videos the benefits that your products provide and offer YouTube viewers a special incentive for checking out your sales page with the link in the description.

Attracting Affiliates

Getting a large number of affiliates on board will help you to sell many more copies of your digital products than you will going it alone. Yes, you have to pay them a commission, but usually, the additional sales make it worthwhile. Clickbank owes all of its success to this process.

Provide your potential affiliates with all of the help that you can. Create an affiliate resource section on your website that contains email swipes, sample blog posts, images and banners, ad copy and images/videos, keyword lists, and so on. Affiliates appreciate these things and will be far more likely to promote your product if you provide these resources.

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Physical Products

It can often be easier to sell physical products than online courses and digital products. This doesn’t mean that you should not promote your physical product listings though. If you list your physical products on the world’s largest online marketplace, Amazon.com, then you already know that the site gets a lot of traffic.

But there are hundreds of thousands of product listings on Amazon and the competition is intense, so you need to do more to promote your physical products. There are a lot of categories on Amazon as there will be with any physical product marketplace. Here are some example categories:

  • Baby
  • Arts & Crafts
  • Computers
  • Beauty & Personal Care
  • Toys & Games
  • Sports & Outdoors
  • Women’s Fashion
  • Men’s Fashion
  • Music
  • Electronics

To make it easier for visitors to find what they want there are always subcategories for each main category. On Amazon, the “Baby” category includes these subcategories:

  • Activity & Entertainment
  • Apparel & Accessories
  • Baby & Toddler Toys
  • Baby Care
  • Diapering
  • Feeding
  • Gifts
  • Pregnancy & Maternity
  • Strollers & Accessories

These are just some of the categories and then there will be sub-sub-categories within most of these. Can you see how easy it will be for your digital product to be lost in all of this? You have to promote your physical products.

Here are some of the best ways to promote physical products:

  • Optimize your product listing
  • Use marketplace ads
  • Social media
  • Use influencers
  • Get good reviews

Optimize your product listings

When you optimize your product listings using relevant keywords you not only increase your chances of ranking high in the marketplace for searches but also in Google and the major search engines as well.

Do your homework and identify the best keywords with the most searches per month. There are several ways you can do this and when you have your main keywords you need to integrate them into your product listing.

Marketplace Ads

Marketplaces for physical products such as Amazon have an internal ad program which can help you to provide more visibility for your products and make you more sales. These ads tend to be reasonably cost-effective and can be a good way to drive targeted visitors.

Social Media

Make sure that you utilize your social media channels to promote your physical products. You may want to consider running some social media ads to get initial sales and reviews even if you make a small loss with these.

Use Influencers

You can find social media influencers that will promote your physical products. Some of these people have hundreds of thousands of followers and for a small price, you can gain great exposure for your products.

Get good Reviews

You need some initial reviews to help provide your product listings with more visibility in the marketplace. Ask your friends and family to help and make sure that you compensate them if they need this.

This article was intended for DigitalGlobal™ a digital online marketplace that I had planned, however, plans almost never work out, so I decided to proceed with selling physical products on GearGifts™ Marketplace, well, let’s see how it goes.

I feel that we are still a few months away from getting the marketplace online, and I hope that you will follow us into 2021, never know, it might be a good year.

GearGifts.com

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Why Marketplace Sellers Should Promote Their Products!

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